How WTTC Transformed Event Visibility.

The Challenge: Creating Real-Time Visibility for Event Engagement

WTTC needed to streamline how they managed speakers and event engagement. Information was scattered across SharePoint folders and Teams channels, making it difficult to track historical activity, share updates across teams, and report on engagement effectively.

This fragmentation led to inefficiencies, delayed follow-ups, and limited insight into what was working. With growing demand for cross-team collaboration and faster access to data, WTTC knew it was time to create a single, connected system.

The Solution: Unifying Platforms with Cvent and Salesforce

WTTC partnered with Ziipline to integrate Cvent and Salesforce into one unified platform. This new setup provided complete visibility into speaker and member engagement.

By replacing manual processes with automated workflows and shared data, the new solution improved transparency and supported multiple departments beyond just Membership. It also allowed content to flow more easily between internal systems and public-facing platforms like websites and apps.

The Outcome: Faster Tracking and More Confident Collaboration

The centralised platform enabled WTTC to access real-time data on registrations, declines, attendance, and member engagement. This significantly reduced admin work and improved the ability to follow up quickly and accurately.

Attendance tracking, which once took days, now takes just minutes. Teams now have the tools to collaborate confidently and focus on delivering a better member experience.

Smarter, Simpler Event Management

Our partnership with WTTC shows what’s possible when you rethink and refine integration processes. By combining Salesforce’s capabilities with tailored automation, we simplified complex data flows, boosted confidence in reporting, and empowered teams to focus on member value, not manual admin.